One of the nominees is Daniel Hagström, CEO and owner of Moduel.
How did the idea for Moduel come about – what opportunity did you want to capitalise on, or what problem did you want to solve?
The idea was born 5–6 years ago when we realised that the electrical plug is one of the world’s most widely used products – yet it has not evolved significantly in over 100 years. We saw an opportunity to make it smaller, more material-efficient and more sustainable. The result was a plug that is a quarter of the size of today’s 16A standard, which opened up new areas of application, including modular extension leads. IKEA embraced the idea early on and launched Åskväder, based on our technology.
Which strategic decisions have been most crucial to your growth?
Working closely with IKEA at an early stage has been crucial to developing a safe product based on a clear customer need. We are now entering the next phase, focusing on the global launch and establishment of our own brand, in both the B2B and consumer markets.
Which skills within the team have been most important to your success?
In the early days, product development and design were key. Today, business development, sales, marketing and software development are most important for continued growth.
What does it mean to you to be nominated for the Rising Star of the Year award?
It’s a strong indication that we’re on the right track – and proof that both the team and our products enjoy widespread trust, even with a global future in sight.
👉 Vote for Moduel as Rising Star of the Year here: https://lnkd.in/e7AnjiiP
