Where business comes to grow
The meeting place for anyone starting or running a business.
Event Partners
Expert Partners
Partners
Jan-Erik Persson
Skattejurist
Contrado
Patrick Andersson
Skattejurist
Contrado
Josefin Rosén
Konferencier
Matilda Lembke
Finansieringsrådgivare
Almi
Fredrik Ljung
Head of Equity Capital Markets Corporate Finance Sweden
Pareto Securities
Lena Apler
Investerare & entreprenör
Andreas Fogelqvist
Avdelningschef
Stockholm Business Region, Stockholm Stads näringslivs- och destinationsbolag
Viktor Frisk
Entreprenör, artist, författare och föreläsare
I samarbete med Athenas
Annie Lööf
Senior rådgivare i näringslivet, tidigare partiledare och näringsminister
I samarbete med Athenas
Gunnar Söderberg
Föreläsare & Lekifikationsexpert
I samarbete med Athenas
Katarina Gospic
Läkare, fysiolog och hjärnforskare med en doktorsexamen i medicin.
I samarbete med Athenas
Magnus Demervall
VD, Företagarna
Elaine Eksvärd
Retoriker, ledarskapsutvecklare och grundare av Snacka Snyggt
Jenny Stenesjö Wöhrman
Skattechef, Sverige
Forvis Mazars
Pär Svärdson
VD & grundare
Apotea
Martina Ok
Finansieringsrådgivare
Almi
Lisa Golchin
Rådgivare
Almi
Filip Reineby
Retorikexpert, pitch-coach & föreläsare
Charbel Gabro
Inspirationstalare
I samarbete med Athenas
Christina Nyman
Chef Ekonomisk Analys och Chefsekonom
Handelsbanken
Arvid Stark
Föreläsare och Chefsutvecklare
I samarbete med Athenas
Jonas Hedenquist
Verksamhetschef
Lexicon Support
Mattias Grundström
Chefsjurist
SWEDMA
Ludmila Engquist
Författare & föreläsare
Intervjuas av Henrik Johnsson
Sara Serray
Entrepreneur, Founder Wellibites
I samarbete med Athenas
Fredrik Nilsson
Organisationsutvecklare
I samarbete med Athenas
Malin Rapp
Årets talare 2025 - Föreläsare & Motivationsexpert
I samarbete med Athenas
Katrin Zytomierska
CEO
Clean Eating
Jessica Öberg
CEO
Combitech
Caroline Farberger
Styrelseproffs och investerare
Hellen Wohlin Lidgard
Investerare/styrelseproffs
Draknästet
Moa Gürbüzer
Grundare
Oddbird
Mattias Persson
Chefsekonom & global chef för makroanalys
Swedbank
Jens Magnusson
Chefsekonom
SEB
A hub for growth, innovation and business development
Stockholm Business Expo is Sweden’s leading event for small and medium-sized enterprises – and following its success in 2026, we are taking things up a notch with the launch of Business Tech 2027. This means more business, the right target audience and even greater opportunities for you as an exhibitor.
Here you’ll meet entrepreneurs and decision-makers with specific needs and a willingness to invest. Conversations turn into deals, relationships turn into partnerships, and in just two days you’ll build both your sales pipeline and your brand. 95 per cent of visitors make or influence purchasing decisions, and 74 per cent plan to buy products or services they’ve seen at the trade fair.
Business Tech reinforces the focus on digital solutions, innovation and technology-driven growth, where demand is high and decisions are made quickly.
Stockholm Business Expo will take place at Kistamässan in Stockholm on 24–25 February 2027. Secure your stand and take your place at Stockholm Business Expo, where the business of the future begins.
Meetings, new insights, professional development
and the sharing of experiences
Companies and organisations showcasing
the best solutions for you
Enjoy inspiring and insightful talks
NEW THIS YEAR:
Business TECH
New for this year is the launch of our own trade fair, running alongside the Stockholm Business Expo – for anyone offering IT and digital solutions to start-ups and SMEs: Business TECH.
Here, you’ll meet thousands of entrepreneurs, business owners, start-ups and SMEs who are actively seeking new tech solutions, products and services to develop their businesses.
A unique opportunity to make valuable contacts, generate business and position yourselves at the forefront of digital development.
Quote from an exhibitor in 2026
‘Here we’re meeting the right companies for us, lots of potential customers, and we’ve identified several new business opportunities here.’
Albin Klasé
sales adviser
Länsförsäkringar
‘In an industry where digital technology is becoming increasingly prevalent, it’s very rewarding to be able to meet in this way. We’ve met a number of interesting contacts whom we’ll be following up with.’
Angelica Thörnqvist
chartered accountant
Wist & Partners
‘This event brings together a wide range of skills and sectors, which has led to fruitful discussions. Whether you’re looking for partnerships or selling to businesses, I would definitely recommend exhibiting at the Business Expo.’
Ludvig Sylvendahl
account manager
QTE Development
‘We have had many interesting discussions and have already managed to close several deals.’
Yusse Ibrahim
KAM
Technopolis
‘We have received an incredible number of leads and have been able to reach customers in new segments.’
Lina Pedersen
Regional Sales Manager, Stockholm
Kontorab
‘At the Stockholm Business Expo, we make new contacts, expand our business and build more networks.’
Annelie Berg
payroll consultant
Moneywise
Quote from visitor 2026
‘Really good talks – you learn a lot. I’d recommend other companies to visit the trade fair. I’ll definitely be back.’
Andreas Östling
Purchasing Officer
Arbetsförmedlingen
‘A great place to socialise and network. The fair covers a wide range of topics and gives me ideas I hadn’t thought of before; it lives up to its excellent reputation.’
Yvonne Kappel
Product Manager
Bonnier News
‘A good trade fair with a really good mix of exhibitors.’
Sebastian Prada
Deputy Managing Director
Primal Productions
‘A great place to meet people, look for business partners and hold meetings that could lead to future business opportunities.’
Johan Aronsson
CEO
Legimeet
‘I’d recommend other small business owners to come here for all the fantastic talks.’
Maria Högberg
Owner
Mias Home
‘It’s perfect for both small and large businesses looking to grow’‘It’s perfect for both small and large businesses looking to grow’
Tomas Hansson
CEO
Photography
Visitor statistics for 2026
Visitors stated the following reasons for attending the trade fair:
- Make new contacts 99%
- Information to aid purchasing decisions 81%
- Keep up to date with the latest news 72%
- Meet current contacts and industry professionals 66%
- Get an overview of the industry 54%
- Attend seminars and panel discussions 64%
94% of visitors are very satisfied or satisfied with their visit to the trade fair
96% of visitors said they were interested in attending the fair when it is held next year
95%of the visitors make decisions on or influence procurement or purchasing, according to the results of the questionnaires sent out
72%of the visitors stated that they would, in the near future, be making purchases of the products/services on display at the fair
Why should you exhibit at the trade fair?
1. Generate qualified leads
Meet decision-makers and potential customers face-to-face. The event format creates the right conditions for business-focused discussions and concrete business opportunities.
2. Strengthen your brand’s position
Raise your company’s profile in a relevant context and position yourselves as an active player within your industry. A presence at the right event builds both awareness and trust.
3. Build valuable relationships
Establish and strengthen connections with customers, partners and other key individuals. Face-to-face meetings often have a greater impact than digital communication.
4. Showcase offers and solutions
Showcase products and services in an environment where visitors are actively seeking new solutions. This provides an opportunity for direct feedback and faster business processes.
5. Gain insights into the market
Gain an understanding of trends, needs and challenges in real time through dialogue with visitors and other stakeholders. This provides valuable input for both strategy and development.
Examples of exhibitors
The meeting place for the entrepreneurship of the future
Morning seminar
Start your day at the trade fair with our free morning seminars! Enjoy inspiring talks and gain new insights – the perfect way to start the day with learning and inspiration.
150+ speakers – free professional development
Across the exhibition floor, there are several stages offering top-class professional development free of charge – a major draw for visitors. Here, the target audience can discover the latest trends, industry news and practical tips for the future of work. As an exhibitor, you’ll be part of a dynamic environment where knowledge and business opportunities converge – and where your presence will be right at the heart of the flow of engaged and curious decision-makers.
150+ exhibitors who can take your business to the next level
Explore the exhibition floor, featuring over 150 exhibitors and suppliers who can help your business grow. Tailored to small and medium-sized enterprises, we offer hundreds of innovations completely free of charge. Gain valuable insights and make connections that will strengthen your business’s competitiveness and future.
The right business contacts through matchmaking
At the trade fair, both visitors and exhibitors have access to digital tools that facilitate networking. The ongoing matchmaking creates new connections and opens doors to exciting opportunities. Make the most of this chance to forge valuable relationships that can benefit your business!
The Expert Hub
For your business to grow, you need a clear strategy, including objectives and resources such as capital, staff and technology. Strengthen your customer base and continuously improve your products. Visit the trade fair for expert insights and valuable contacts. Take part in seminars and follow up on contacts to ensure continued development.
Mingle & awards ceremony
After the first day of the trade fair, there will be a lively networking event where you, as a visitor, will have the chance to make new contacts. Enjoy the award ceremonies for ‘CEO of the Year’ and ‘Rising Star of the Year’, refreshments, live performances and memorable surprises.
Advisory Board
For the industry, by the industry. With the support of the exhibition’s Advisory Board, we ensure a cutting-edge meeting place.
Daniel Warence
Tidigare VD för Mino, och grundare av konsultföretaget strategista.co.
Mette Pagling
Projektledare
Företagarna
Benny Begenstråhle
Sälj & kommunikation
SWEDMA
Mats Nyberg
VD
Trippus
Emma N. Stara
CMO, Employer Branding Expert
Great Place To Work
Karin Huss
Marknad & kommunikation
Almi
Mehkar Sheikh
VD
Venture Cup
Moa Gürbüzer
Grundare
Oddbird
Areas of focus
- Organisation / Leadership
- Starting and running your own business
- Workspace
- Finance / Law / Insurance
- Business Tech
- Sales & Marketing
News
🚀 News: Business Tech 2027 is being launched!
2026-04-17
Business Tech is now being launched – a new, dynamic platform for technology-driven business development. The exhibition will be held alongside the Stockholm Business Expo on 24–25 February 2027 at Kistamässan.
Stockholm Business Expo 2026 was a success – a vibrant business forum, a high turnout of decision-makers and acclaimed entrepreneurship
2026-02-20
Stockholm Business Expo 2026 attracted thousands of visitors over two action-packed days and cemented its position as one of Sweden’s most important hubs for entrepreneurship, leadership and growth. With a wide range of exhibitors, a highly topical programme of events and a strong presence of entrepreneurs, business leaders and decision-makers, a dynamic arena was created for business, inspiration and strategic partnerships.
Interview with Vegan Delight, nominated for Rising Star of the Year 🏆
2026-01-15
Ahead of 2026, Stockholm Business Expo is presenting the 2025 Rising Star of the Year award – a prize that recognises entrepreneurs who demonstrate strong drive, innovation and growth – in collaboration with Almi.
Interview with Moduel, nominated for Rising Star of the Year 🏆
2026-01-22
Ahead of 2026, Stockholm Business Expo is presenting the 2025 Rising Star of the Year award – a prize that recognises entrepreneurs who demonstrate strong drive, innovation and growth – in collaboration with Almi.
Interview with Storecon, nominated for Rising Star of the Year 🏆
2026-01-22
Ahead of 2026, Stockholm Business Expo is presenting the 2025 Rising Star of the Year award – a prize that recognises entrepreneurs who demonstrate strong drive, innovation and growth – in collaboration with Almi.
Interview with Natively, nominated for Rising Star of the Year 🏆
2026-01-22
Ahead of 2026, Stockholm Business Expo is presenting the 2025 Rising Star of the Year award – a prize that recognises entrepreneurs who demonstrate strong drive, innovation and growth – in collaboration with Almi.
Interview with AA Logistik, which has been nominated for the Rising Star of the Year award 🏆
2026-01-22
Ahead of 2026, Stockholm Business Expo is presenting the 2025 Rising Star of the Year award – a prize that recognises entrepreneurs who demonstrate strong drive, innovation and growth – in collaboration with Almi.
The line-up of speakers for Stockholm Business Expo has now been announced – Caroline Farberger will open this year’s event
2025-12-03
Stockholm Business Expo 2026 is now unveiling its most comprehensive and impressive line-up of speakers to date. With a line-up that brings together some of Sweden’s most influential voices in entrepreneurship, leadership and communication, the bar has been raised significantly for what this year’s exhibition has to offer. Stockholm Business Expo 2026 is now unveiling its most comprehensive and impressive line-up of speakers to date. With a line-up featuring some of Sweden’s most influential voices in the fields of entrepreneurship, leadership and communication, the bar has been raised considerably for what this year’s trade fair has to offer.
The line-up of speakers for Stockholm Business Expo has now been announced – Caroline Farberger will open this year’s event
2025-10-24
The performers for the reception have been booked – and 2026 promises a musical experience brimming with energy, atmosphere and emotion. Taking to the stage are none other than Chris Lindh, a Swedish artist and singer, alongside Anna Landström, an artist, singer, pianist and producer. With their experience, stage presence and passion for music, they create an atmosphere that unites, inspires and turns every break into an experience in its own right.
Nominate for CEO of the Year & Rising Star of the Year 2025 👨💼⭐
2025-09-18
Ahead of 2026, we are presenting the ‘Rising Star of the Year’ award in partnership with Almi – a tribute to entrepreneurs who have demonstrated exceptional drive and innovation. At the same time, Motivation.se is presenting the ‘CEO of the Year’ award, which recognises values-driven leaders and role models for a sustainable business community.
Closer collaboration between Stockholm Business Expo and HRnytt for the fourth year running
2025-06-09
Stockholm Business Expo and HRnytt are proud to extend and deepen their strategic partnership for the third year running. The partnership involves a continued joint focus on highlighting current issues in HR, leadership and organisational development, and this year will offer even broader and more specialised content for visitors and exhibitors.
Motivation.se and Stockholm Business Expo 2026 continue their successful partnership – the ‘CEO of the Year’ award will be presented at the event
2025-05-19
Following several years of successful collaboration, Motivation.se and Stockholm Business Expo are continuing their joint initiative ahead of the 2026 edition of the Nordic region’s leading business fair. As a media partner, Motivation.se will once again provide inspiration, insights and raise awareness of the importance of leadership in Swedish business, and will host the prestigious ‘CEO of the Year’ awards ceremony directly at the fair.
Saleseffect.se and Stockholm Business Expo are strengthening their partnership – for the fourth year running as a media partner
2025-05-19
Det framgångsrika samarbetet mellan Saleseffect.seoch Stockholm Business Expo fortsätter – för fjärde året i rad står Saleseffect som stolt mediapartner till Stockholm Business Expo, en av Sveriges mest inflytelserika mötesplatser för sälj- och marknadsproffs.
Prestigious awards were presented to the industry’s leading players at the Business Expo
2025-03-11
Business Expo, Sweden’s leading event for entrepreneurship and the future of business, was held at Kistamässan on 19–20 February. Over two intensive and inspiring days, entrepreneurs and industry leaders came together to explore the latest trends and opportunities for strengthening and developing entrepreneurship in SwedenThe focus was on innovation, digitalisation, sustainable business development, leadership and financing. During the event, several prestigious awards were presented to honour some of the industry’s most prominent figures.
Rekordmånga besökare och utställare på Business Expo – en succé för framtidens affärer!
2025-03-03
Business Expo at Kistamässan has cemented its position as the industry’s go-to meeting place. With inspiring content, a record number of satisfied exhibitors and new insights into future business development, this year’s event was a great success.
Discover the future with AI – meet HP at the Stockholm Business Expo
2025-01-29
Many small businesses are vulnerable in a digital world where cyber threats are becoming increasingly common. “It’s easy to think that security is only for large companies, but that’s not the case. HP’s solutions are designed to suit even the smallest businesses – without the need for an in-house IT department,” says Anna Josefson, Country Category Manager at HP.
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