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Interview with AA Logistik, nominated for the Rising Star of the Year 2025 award

One of the nominees is Åsa Granlund, CEO of AA Logistik.

What has been the most important lesson you’ve learnt as an entrepreneur so far?
The most important lesson is to dare to try things out. If it goes wrong, we sort it out together. We’ve also learnt that real change takes time and requires patience.

How do you build a culture and foster commitment in a rapidly growing company?
We work purposefully with our core values. By encouraging participation and actively involving staff in various matters, we foster a strong sense of commitment and a shared culture.

What makes AA Logistik unique compared to other players in the market?
AA Logistik stands out thanks to a combination of several factors:

  • Strong local roots in the industrial sector in Västerås – we are close to our customers, understand their workflows and can act quickly.
  • Flexibility and bespoke solutions – we adapt to changing volumes and needs in real time.
  • A holistic approach – warehousing, transport, terminal handling and material flows are brought together in a comprehensive service offering.
  • Rapid decision-making – short lines of communication between management and operational staff ensure efficient implementation.
  • Focus on efficiency and digitalisation – including through system support and joint development work with industry partners to improve material flows.

It is the combination of proximity, speed, quality and a holistic approach that makes us unique.

What is the next big step for you as a company?
To continue the electrification journey of our heavy vehicles.

What does it mean to you to be nominated for Rising Star of the Year?
It’s a strong endorsement of the work the whole organisation has put in during a period of both change and growth. It’s not just a nomination – it’s proof that we’re heading in the right direction and that our work is really being recognised.

👉 Vote for AA Logistik as ‘Rising Star of the Year’ here: https://lnkd.in/e7AnjiiP

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