Stockholm Business Expo, which takes place February 19–20 at Kistamässan, brings together Sweden’s most innovative companies. One of the nominees for Rising Star of the Year is Jobbs, led by its visionary CEO Tobias Engelbrektsson. By combining innovation, entrepreneurial spirit, and a drive to bring about change, Jobbs has made great strides forward. Tobias shares his journey, filled with both challenges and insights.
Challenges That Have Shaped His Leadership
For Tobias, the path as an entrepreneur hasn’t always been smooth sailing. He describes how it can be a challenge to make difficult decisions, especially in times of adversity.“Having to lay off employees is one of the most unpleasant parts of being an entrepreneur. But sometimes it’s necessary to ensure the company’s long-term survival. It’s a balance between rational decisions and the emotional impact,” says Tobias.
On a personal level, he has also juggled his career and family life.
“With three children, everyday life can be a full-time job in itself, but that’s something I think many people can relate to.”
Successes That Fuel Motivation
Despite the challenges, it is the rewarding moments that drive Tobias forward. He describes how Jobbs’ idea has evolved into a concrete platform that offers secure and flexible solutions for unmanned environments.
– The most rewarding thing is seeing how our solution actually makes a difference for our customers. The fact that we’ve reached 28,000 registered users and maintained 100% uptime shows that we’re delivering at the highest level.
He also highlights his co-founders as a crucial part of the company’s success.
– I really want to highlight Anders and Daniel as a crucial part of our success; they’re incredibly talented. We’re building this company together, and surrounding yourself with the right people is one of the most important aspects of creating something successful.
Pride and Joy in Every Step Forward: Tobias is proud that Jobbs’ platform is revolutionizing how companies operate in physical environments. From Skistar’s seamless mountain experiences to Folkpool’s round-the-clock access to products, their solution demonstrates its strength.
He also looks back on fun and educational experiences, such as pitching to investors.
“The process of raising capital wasn’t just a challenge—it was also something I really appreciated. It was a chance to truly show what we stand for and where we’re headed.”
Advice for Future Entrepreneurs
Tobias also shares valuable advice for those who dream of starting their own business:
-Dare to get started. Don’t wait for everything to be perfect—problem-solving is part of the journey.
-Find the right team. Surround yourself with people who complement you, both in terms of skills and energy.
-Think long-term. Choose partners who can contribute more than just capital—experience and networks are just as valuable.
-Don’t forget to have fun. It’s in those inspiring and energizing moments that you’ll find the motivation to keep going.
Jobbs, led by Tobias Engelbrektsson, is a prime example of how innovation and passion can lead to success. We wish them the best of luck in the “Rising Star of the Year” competition at the Stockholm Business Expo 2025—where the companies of the future are shaped and celebrated.
