Running a business is a journey full of both challenges and rewards – a balancing act that Karin Rehnberg, entrepreneur and co-founder of Revive Retail, knows all too well. Drawing on her experience of building and leading a growing business, she shares her insights into what it takes to succeed in a dynamic and competitive industry.
The Challenges—Seeing the Big Picture and Finding Solutions
One of the biggest challenges Karin has faced is taking a bird’s-eye view when things aren’t working. “It’s about understanding what the problem really is and why it isn’t working,” she says. By brainstorming ideas with professionals and her co-founder, she has learned to break down the challenges and create concrete plans to move forward. It’s an approach that requires both reflection and collaboration, but one that has proven to be invaluable.
The Satisfaction—Having Control and Shaping Your Future
For Karin, one of the greatest rewards of being an entrepreneur is the feeling of having control and being able to make a difference. “Four out of five days, I bike home from work and feel ‘high on life,’” she says. Having a clear overview of the company’s status and being able to set her own priorities gives her a powerful sense of freedom and responsibility. It’s a sense of fulfillment that both drives her forward and energizes her day-to-day life.
Pride and Joy—When Collaborations Lead to Success
When it comes to what she’s most proud of, the answer is obvious: her collaboration with her co-founder. “We support and lift each other up, and we have so much fun together,” she says.For Karin, her relationship with her co-founder is not only a key to success but also a source of joy. One of the most enjoyable experiences so far was when Revive Retail participated in Draknästet in the fall of 2024 and managed to get four “dragons” to invest. “It was an experience we’ll never forget.”
Advice for New Entrepreneurs—Use Networks and Resources
For those considering taking the leap into entrepreneurship, Karin has clear advice: “Take advantage of the fantastic networks and startup incubators available in Sweden and Stockholm. A strong network of other entrepreneurs and advisors is worth its weight in gold.” She emphasizes the importance of surrounding yourself with people who can support and inspire you along the way.
Karin Rehnberg’s journey as an entrepreneur highlights the power of collaboration, reflection, and a strong network. Her successes and lessons learned serve as a reminder that entrepreneurship isn’t just about solving problems, but also about creating opportunities—and having fun along the way.
