Meet over 3,000 business owners and decision-makers who are looking for new suppliers
Join Sweden’s biggest event for anyone who owns or runs a business – here you’ll meet entrepreneurs who want to grow and develop their businesses.
Event Partners
Stockholm Business Expo – where businesses come to grow
Be there when Sweden’s biggest business event takes place at Kistamässan in Stockholm on 24–25 February 2027!
As an exhibitor, you’ll meet over 3,000 relevant visitors – entrepreneurs, business owners from small and medium-sized enterprises (SMEs), and decision-makers with a clear focus on finding new suppliers and partnerships. Here, the audience isn’t just large, but the right target group: active buyers who want to develop their businesses and invest in new solutions.
Whether you offer services in marketing, finance, IT, occupational health, insurance, law or other business solutions, Stockholm Business Expo is an effective platform for reaching potential customers with genuine needs.
A unique opportunity to generate business in a dynamic environment with high purchasing power – make sure your brand is there!
Who are you meeting?
The trade fair is attended by small and medium-sized enterprises
- Owner
- CEO / Board of Directors
- Communications / Marketing Manager / Sales Manager
- Business Area / Product / Operations / Unit Manager
- Project Manager
- IT Manager / IT Department
- Finance Manager / Finance Department
- HR Manager / HR Department
- Contractors
Exhibitor statistics
85% of exhibitors are very satisfied with the overall trade fair experience
78% most of the exhibitors are likely to exhibit at the fair again
89%of the exhibitors have made new contacts that may lead to business opportunities
Quote from an exhibitor in 2026
‘Here we’re meeting the right companies for us, lots of potential customers, and we’ve identified several new business opportunities here.’
Albin Klasé
sales adviser
Länsförsäkringar
‘In an industry where digital technology is becoming increasingly prevalent, it’s very rewarding to be able to meet in this way. We’ve met a number of interesting contacts whom we’ll be following up with.’
Angelica Thörnqvist
chartered accountant
Wist & Partners
‘This event brings together a wide range of skills and sectors, which has led to fruitful discussions. Whether you’re looking for partnerships or selling to businesses, I would definitely recommend exhibiting at the Business Expo.’
Ludvig Sylvendahl
account manager
QTE Development
‘We have had many interesting discussions and have already managed to close several deals.’
Yusse Ibrahim
KAM
Technopolis
‘We have received an incredible number of leads and have been able to reach customers in new segments.’
Lina Pedersen
Regional Sales Manager, Stockholm
Kontorab
‘At the Stockholm Business Expo, we make new contacts, expand our business and build more networks.’
Annelie Berg
payroll consultant
Moneywise
Areas of focus
Areas of focus
- Organisation / Leadership
- Starting and running your own business
- Workspace
- Finance / Law / Insurance
- Business Tech
- Sales & Marketing
The hub for the entrepreneurship of the future
+150 speakers on open-air stages
Across the exhibition floor, there are several stages offering top-class professional development free of charge – a major draw for visitors. Here, the target audience can discover the latest trends, industry news and practical tips for the future of work. As an exhibitor, you’ll be part of a dynamic environment where knowledge and business opportunities converge – and where your presence will be right at the heart of the flow of engaged and curious decision-makers.
+150 exhibitors
As one of over 150 leading exhibitors, you’ll have the opportunity to showcase your latest innovations. Engage with industry leaders, forge valuable contacts and demonstrate your groundbreaking solutions to an audience actively seeking new technology and future opportunities.
The Expert Hub
For your business to grow, you need a clear strategy, including objectives and resources such as capital, staff and technology. Strengthen your customer base and continuously improve your products. Visit the trade fair for expert insights and valuable contacts. Take part in seminars and follow up on contacts to ensure continued development.
Matchmaking
At the trade fair, both visitors and exhibitors have access to digital tools that facilitate networking. The ongoing matchmaking creates new connections and opens doors to exciting opportunities. Make the most of this chance to forge valuable relationships that can benefit your business!
Mingle & awards ceremony
After the first day of the trade fair, there will be a lively networking event where you, as a visitor, will have the chance to make new contacts. Enjoy the award ceremonies for ‘CEO of the Year’ and ‘Rising Star of the Year’, refreshments, live performances and memorable surprises.
A selection of speakers
A dynamic and exciting programme of stage events awaits visitors at Stockholm Business Expo. Come and hear a range of inspiring speakers sharing their insights and experiences in business development, innovation and entrepreneurship. See a selection of the speakers at the exhibition.
Daniel Warence
Tidigare VD för Mino, och grundare av konsultföretaget strategista.co.
Pär Svärdson
VD & grundare
Apotea
Anders Bagge
Låtskrivare, producent och jurymedlem i Idol
Caroline Farberger
Styrelseproffs och investerare
Jessica Öberg
CEO
Combitech
Katrin Zytomierska
CEO
Clean Eating
Malin Rapp
Årets talare 2025 - Föreläsare & Motivationsexpert
I samarbete med Athenas
Christina Nyman
Chef Ekonomisk Analys och Chefsekonom
Handelsbanken
Mattias Grundström
Chefsjurist
SWEDMA
Gunilla Von Platen
Investerare/entreprenör
Jens Magnusson
Chefsekonom
SEB
Mattias Persson
Chefsekonom & global chef för makroanalys
Swedbank
That’s why you should exhibit or take part as a partner
Face to face
Face-to-face contact has proven to be by far the most effective way to sell products and services. Each exhibitor and partner holds an average of 80 customer meetings; over two intensive days, you’ll meet as many customers as it would normally take several months to meet.
Maximise your exposure
Maximise your exposure: by exhibiting, you’ll gain significant and high-visibility exposure at the trade fair. You’ll also benefit from Stockholm Business Expo’s extensive marketing campaign before, during and after the event.
+3,000 visitors
At Stockholm Business Expo, you’ll meet over 3,000 decision-makers and entrepreneurs, 95 per cent of whom own and run small and medium-sized enterprises. It is Sweden’s largest meeting place for the entrepreneurs of the future: start-ups and scale-ups – small and medium-sized enterprises that are now looking to take the next step in their development and grow their businesses.
Clear ROI
A clear return on investment for exhibiting companies: as many as 79% of visitors purchase products and services from the exhibitors they met at the trade fair within six months. We call this the ‘reverse sales call’ – hot leads come to you!
More than just a trade fair
The trade fair features a wealth of offers and activities on site. The conference has an incredible amount to offer that you won’t want to miss. There are plenty of speakers, industry seminars and panel discussions, as well as a host of activities and inspiration.
Networking
Network with your industry peers and meet business owners who are looking for the products and services you offer. Throughout the event, there will be social gatherings, networking sessions, panel discussions and much more, all of which combine to create a dynamic meeting place for the future of sales and marketing.
Running in parallel are
Möten & Events and Sales & Marketing
The ‘Meetings & Events’ and ‘Sales & Marketing’ events are held in parallel. Together, they create a dynamic meeting place that brings together entrepreneurs and sales and marketing departments from across the country.
The ‘Meetings & Events’ and ‘Sales & Marketing’ events are being held in parallel. Together, they create a dynamic meeting place that brings together entrepreneurs and sales and marketing departments from across the country.