{"id":7064,"date":"2026-01-22T00:00:00","date_gmt":"2026-01-21T23:00:00","guid":{"rendered":"https:\/\/www.businessexpo.se\/interview-with-storecon-nominees-for-the-rising-star-of-the-year-2025-award\/"},"modified":"2026-09-21T11:31:03","modified_gmt":"2026-09-21T09:31:03","slug":"interview-with-storecon-nominees-for-the-rising-star-of-the-year-2025-award","status":"publish","type":"post","link":"https:\/\/www.businessexpo.se\/en\/interview-with-storecon-nominees-for-the-rising-star-of-the-year-2025-award\/","title":{"rendered":"Interview with Storecon, nominees for the Rising Star of the Year 2025 award"},"content":{"rendered":"\n<p>One of the nominees is Johan Pfeiler, founder of Storecon.<\/p>\n\n<p><strong>Could you describe the journey you\u2019ve been on as a company \u2013 from the initial idea to today\u2019s solution \u2013 and what has been your strongest driving force along the way?<\/strong><br\/>\u2013 It all began when Marcus, who works with us, grew tired of an outdated industry where he saw over-purchasing and waste becoming the norm on a daily basis. Right from the start, we wanted to change the way the industry viewed procurement and material consumption \u2013 both to reduce our impact on the planet and to create financial benefits for our customers. Today, we offer a range of different types of hardware from which our customers\u2019 staff can identify and select their materials, whilst the transaction is sent directly to our consumption portal. There, the customer gains full transparency regarding when, by whom and where the materials have been selected. The process raises awareness of material usage, reduces waste and ensures what we often refer to as \u2018smarter consumption\u2019.<\/p>\n\n<p><strong>What business lessons have been most important for your growth over the past year, and how have they influenced the way you are continuing to build your business?<\/strong><br\/>\u2013 We have expanded our range to support both direct customers and resellers. Customers are given the option to choose whether they wish to be completely vendor-independent or to take advantage of attractive solutions via our resellers. We\u2019ve noticed that smaller players in particular appreciate having a partner who can help them with technical challenges that they lack the resources to develop themselves \u2013 so that they can compete with the major players who have their own, proprietary solutions.<\/p>\n\n<p><strong>What are your plans for the next stage of your growth \u2013 both in terms of technology and the market?<\/strong><br\/>\u2013 We are happy with our position in the market, where we are virtually the only vendor-independent partner specialising in digital warehouse solutions. We are constantly evaluating new technologies and hardware such as RFID and AI cameras, although at present we have great confidence in load cells \u2013 which are our main solution today,in collaboration with several suppliers. We also recognise that significantly more sectors than just manufacturing can benefit from our solutions. We therefore firmly believe in growth in areas such as the office sector, healthcare and, in the long term, the defence industry as well.<\/p>\n\n<p><strong>What does the \u2018Rising Star of the Year\u2019 nomination mean to you as a team, and how does it reflect the journey you\u2019ve been on?<\/strong><br\/>\u2013 We\u2019ve had a year that we\u2019re incredibly proud of, so it\u2019s obviously very rewarding to receive this kind of recognition. At the same time, we see it as motivation to keep developing what we do and to continue challenging industries to become more digitalised, more cost-effective and more sustainable \u2013 through reduced consumption and smarter use of resources.<\/p>\n\n<p>\ud83d\udc49Vote for Storecon as Rising Star of the Year here: <a href=\"https:\/\/lnkd.in\/e7AnjiiP\">https:\/\/lnkd.in\/e7AnjiiP<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the nominees is Johan Pfeiler, founder of Storecon. Could you describe the journey you\u2019ve been on as a company \u2013 from the initial idea to today\u2019s solution \u2013 and what has been your strongest driving force along the way?\u2013 It all began when Marcus, who works with us, grew tired of an outdated [&hellip;]<\/p>\n","protected":false},"author":235,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Interview with Storecon | Business Expo | Kistam\u00e4ssan","_seopress_titles_desc":"Storecon have been nominated for Rising Star of the Year. 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